Hello! My name is Amin Mashayekhi, and welcome to my portfolio. I'm a passionate and creative graphic designer, based in Toronto, Canada, with over 7 years of experience in bringing ideas to life through visual storytelling. My design journey started with a love for art and technology, and over the years, it has evolved into a full-fledged career where I get to blend both to create visually compelling content.
I graduated from the University of Toronto with an Honours Bachelor of Arts degree, minoring in Cinema Studies as well as Visual Culture and Communication. Over the years, I've also expanded my skill set with a Certificate in Digital Communications from Sheridan College, an Intro to Motion Graphics Certificate from Vancouver Film School, and most recently, a UX Design Certificate from BrainStation.
My Design Philosophy
I believe that design is not just about making things look good; it's about solving problems and communicating messages in the most effective way possible. My approach is rooted in simplicity, functionality, and visual hierarchy.
I believe less is more and understand how powerful a simple design with a strong concept can be. Whether it's branding, web design, or digital marketing materials, my goal is to create work that is not only visually stunning but also meaningful and impactful.
Expertise & Skills
• Brand Identity: Creating logos, typography, and colour schemes that embody the essence of your brand.
• Print & Digital Media: From brochures and book covers to posters and social media graphics, I craft designs that capture attention and convey your message.
• Web & UI/UX Design: Designing intuitive and user-friendly interfaces that ensure a seamless experience.
• Digital Illustration: Adding a unique and personal touch to projects with custom illustrations and designs.
• Motion Graphics: Bringing designs to life with animation and motion graphics that engage viewers and convey complex ideas.
My Process
Collaboration is at the heart of my design process. I believe that the best results come from a deep understanding of my client's needs, paired with a creative approach. Here's a glimpse into how I work:
• Discovery: Understanding your goals, audience, and vision.
• Concept Development: Brainstorming ideas and exploring creative directions.
• Design: Bringing concepts to life with attention to detail and craftsmanship.
• Refinement: Fine-tuning the design based on feedback to ensure it meets your expectations.
• Delivery: Providing final assets that are ready for use, along with continued support if needed.
Beyond Design
Beyond design, I have a strong passion for film. As you might notice from some of my projects, I love creating alternative film (and TV) posters. It's been a great way to showcase my passion for specific films, combined with my design skills.
Design isn't my only creative outlet. I also play (and occasionally write) music, including piano, percussion, and guitar. Writing is another passion of mine—I’m slowly making my way through writing my own novel.
Other Skills & Interests
• Videography & Video Editing: Bringing motion and life to projects with dynamic video content.
• Creative Writing: Crafting short stories, poetry, or articles to explore ideas and emotions in a narrative form.
• Travelling: Discovering new cultures and environments, which broaden my perspective and influence my design approach.
• Music Writing & Production: Composing or writing music, a therapeutic task that fuels my creativity.
• Film Analysis & Critique: Dissecting films by exploring themes, directorial choices, and visual styles to understand what makes them impactful.
Let's Create Together!
I’m always excited to take on new projects and challenges. If you’re looking for a designer who is dedicated, innovative, and ready to collaborate, let’s connect! Whether you need a complete brand overhaul or a simple flyer, I’m here to help your ideas stand out.
Feel free to explore my portfolio and reach out if you'd like to work together
Email: contact@amindesigns.ca
LinkedIn: www.linkedin.com/in/aminmash/
Don't forget to follow me on social media, with the links down below!